About Hawwa Supermarket Consultant

Hawwa Supermarket consultant service is a life-long grocer with nearly 10 years experience in retail, wholesale, and ‘in the field’. Holding nearly every single position in a retail operation, and many at the wholesale level…there is NO ONE more qualified to help you with your grocery business. Honored and revered by his peers, ‘hawwa’ has been retailing in south for many years, all while providing board service, advising, and participating in various retail task-forces nationally. Whatever your grocery business consulting need, ‘Hawwa’ is your guy!

To help our clients win in this new world, HAWWA SUPERMARKET. Consulting designs and activates strategies to drive meaningful and profitable sales growth and define the right store portfolio. Our expertise helps grocery stores mine shopper insights, evolve their store portfolios and concepts, critically analyze their branded and private-label assortments, and define the right omnichannel strategies. Our practice is complemented with insights and expertise from our adjacent verticals in food and beverage and gogery


Mohammed Ashiq is a Senior Partner at Hawwa Supermarket. Consulting. He is Head of the Consumer Engagement & Loyalty service line and Head of the Travel & Transportation practice in the india. He also co-leads the firm’s Edge Strategy® service line. Over the years, he has served in a variety of leadership roles including the firm’s Global Leadership Team, the indian management committee and various partner operating committees responsible for the firm’s strategy, remuneration and training.

Mohammed Ashiq has spent more than two decades focused on commercial growth and optimization. Over more than 400 engagements, he has had the opportunity to advise a great number of the world’s leading retailers, and other consumer-facing businesses. His work has spanned such areas as performance improvement, customer engagement, strategic decision analysis, new concept development, channel strategy, pricing and positioning, organizational design, new business launches and mergers & acquisitions.

Hawwa Supermarket. Consulting helps companies optimize their marketing and sales strategy to drive profitable growth. We do this by drawing together insights from your customers, markets, business environments and internal organization. Then we model the economic implications of these insights and compare them with what’s working for other companies. From there, we work with management to embed change in the organization’s practices and processes. The result? Value-creating commercial strategy that is unique to your business — right down to individual products, programs and customer segments.
Our marketing and sales capabilities span the entire commercial journey.

We have a deep understanding of the key grocery retail challenges in today’s marketplace. We work with our clients on everything from growth strategy to store experience and consumer engagement, sourcing, pricing and brand strategy (including private-label sourcing), and transaction support.

During our work, we encourage our clients to consider these key questions:

  • Do you truly have an accurate view of the different consumer groups within the addressable market, and do you have a winning value proposition to delight customers?
  • How do you position yourself to capitalize on long-term consumption patterns and growing interest in local, health and wellness, and the many other trends shaping consumers’ purchasing behavior?
  • How do you better manage your store portfolio to maximize productivity?
  • Is an evolved, or entirely new, store format required to better serve your existing customers, improve current performance or realize new growth opportunities?
  • Is your assortment optimized to drive sales and profitability across branded and private-label products?
  • Is your store labor model tuned to effectively serve the consumer while maximizing efficiency through the use of innovative technologies?
  • How do you position yourself to capitalize on the shift from traditional to ecommerce grocery, and what investments do you need to make in ecommerce infrastructure and logistics in order to stay competitive?
  • What is your Edge Strategy® to effectively monetize and find growth in areas around your core business?
  • Do you have the right organizational talent to manage the successful activation of the strategies needed to drive growth?
  • To learn more about how we help clients create value in the grocery sector, please refer to these insights and case examples:
  • A regional grocery chain was experiencing comp sales declines amid an increasingly competitive local market. We helped our client define a new natural and organic specialty store concept, critically review and change its assortment to be better aligned with consumer trends, and manage the execution of the strategy across its chain. The new concept dramatically improved customer satisfaction, and our execution support positioned the company for a successful turnaround on an expedited timeline.
  • Although a major convenience and gasoline retailer had a compelling strategic position in its core market with clear brand recognition and market share leadership in fuel sales, it had not materially invested in its stores in more than a decade and was substantially overreliant on in-store sales of tobacco and packaged beverages. We worked with the client to develop a new store concept and food strategy that drove a 50% increase in in-store transactions, with gross margins that were 100-200 basis points higher than in legacy stores.
  • A large national grocery chain was experiencing slow sales growth and uncertainty about which factors were causing underperformance. We performed a category diagnostic analysis and developed a detailed category management plan, which led to an immediate comp store increase and momentum in key categories that had stalled.
  • Hawwa Supermarket Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns.
    Since 2011, consulting professionals have come to Hawwa Supermarket. from all corners of the globe. Each brings a unique area of specialization, expertise and focus. Yet for all the diversity in our firm, every single one of our more than 1,400 professionals has something basic and fundamental in common: a goal of helping our clients maximize the potential of their business.
    Today, we are proud to work with some of the most sophisticated, most innovative and most successful organizations in the world. It’s why we seek out the intellectually curious, confident and high-achiever types. It’s why we hire people who value analysis over assumption. It’s why our culture values evidence over opinion.
    Whatever the scale, from our largest to our most focused engagement, we take nothing for granted. We consider each problem objectively based on rigorous and thorough research. And we follow the data relentlessly. We deliver not just the conventional wisdom but also deeper and sharper insights that are actionable and give our clients an information advantage. The culture we’ve built accepts nothing less.

    We help our clients achieve tangible, high-impact results.
    At some point, virtually every company will face a situation where they have no clear solutions to their challenging strategic problems. We’ve spent decades helping clients look at these challenges in new ways to produce breakthrough insights and deliver new solutions.
    Our ability to effectively address our clients’ most important business issues has paid off: More than 90% of our engagements come from repeat clients or referrals. Although every client and engagement is different, our focus is always on generating impact for our clients. The foundation of our approach is built on:
    Deep, in-market expertise
    Never before has our clients’ collective need been greater for a business partner that is at once versed in their industries and proficient in strategic insights. That means knowing the technologies, the business models and the ecosystems of every client’s market — a fundamental requirement of doing business in our global economy. And that is why our partners bring with them years — and very often, decades — of experience in the key sectors where our clients operate. Building strategic partnerships
    We take a hands-on, collaborative approach to all our engagements and focus on developing solutions alongside our clients. It all leads to strategic client partnerships that are focused on long-term success. A philosophy of evidence, not opinion
    We believe overcoming challenges demands nothing less than the most accurate portrayal of the truth. It starts with every Hawwa . client’s being able to expect a candid and insightful assessment. Our proven methodologies apply a series of analytical lenses across a diverse range of clients’ challenges. Once we arrive at the heart of the problem, we’re able to discuss these solutions in clear, accurate terms with our clients. And we’re not afraid to challenge expected outcomes. Our recommendations are based on rigorous analysis, in-depth research and an understanding of the market dynamics. We don’t allow anything to compromise this disciplined, objective approach. We value facts, not assumptions. The know-how to turn insights to action
    We create a bridge that addresses the capabilities, resourcing, coordination, and cultural and accountability barriers that often prevent the realization of a good strategy’s full potential. We help translate strategies into action that leads to desired results. Because a brilliant insight is only as good as its implementation.

    Brand strategy

    Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

    Loyalty & customer experience

    Increase customer traction by providing the seamless experience they want. This involves grasping customer needs across your portfolio of brands, products and channels — and, through this, defining the important characteristics of customer experience. In return, see higher profitability and increased loyalty by focusing on strategies to address pain points and create customer advocacy. You’ll also improve your ability to serve targeted customer segments and develop differentiated customer experiences with high return on investment. New product and service development
    Bring a customer focus to developing new products and services. Assume a customer-centric lens as we develop new offerings. A key part of this is developing an understanding of customer needs — both met and unmet — from your own product offerings plus those of your competitors in order to identify new opportunities. You’ll increase revenues and reduce the risk of failed product launches. You’ll also surface untapped product and service opportunities, and improve efficiency and speed to market, all via our customer-centric approach to innovation.

    Pricing strategy

    Maximize overall profit while increasing margins and/or market share. Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. Our approach allows you to develop the optimal initial pricing framework and sales incentives and to see ongoing benefits from an analytical pricing framework informed by customers, market conditions and the competitive environment.

    Channel Strategy

    Make the most of your channels to market by being in the right places in the optimal way. An adroit strategy is essential to winning in a rapidly evolving, digitizing channel landscape. We can help you develop this optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements, incentivization levers and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

    Marketing strategy

    Speak to the right customers in the right way at the right time. The marketing landscape is changing more rapidly than at any time in the recent past, with digital, social and mobile technologies making traditional models of engagement obsolete. To develop marketing strategies that will direct your resources more effectively, we combine our commercial expertise in advanced data analytics with a game plan that gets your message in front of the audiences you need to reach. You’ll stimulate sales and strengthen your market positioning, thanks to a strategic view of the marketing mix that ties in more effectively with sales and product strategy.

    Go-to-market and commercial organization

    Define the optimal go-to-market strategy and commercial organization that will deliver against revenue growth or profit improvement objectives. In both nascent and mature markets, companies need to make complex choices around their go-to-market strategies, considering both direct and indirect models. In nascent markets, the relevant channel infrastructure may not be available, and a business may need to invest independently or in partnerships to build new routes to market. In mature markets, the distribution landscape may be evolving or consolidating. A business needs to select carefully the go-to-market and commercial models that would effectively and efficiently get its products or services to the customers, while allowing the business to capture the maximum value across the distribution chain.

    Commercial excellence

    Reinvigorate revenue growth and optimize sales and marketing spend. Commercial Excellence comprises a series of steps that an organization can take to define its target customers and plan the delivery of its value proposition to them, supported by excellent sales and marketing execution. Commercial Excellence is key for businesses that seek to establish a new go-to-market model to enter new categories or markets, and also for established businesses that aim to gain a competitive advantage and target incremental growth in mature, highly competitive categories. In our experience, Commercial Excellence initiatives can yield concrete financial benefits in terms of revenue growth and/or substantial SG&A savings through optimized resource allocation.

    Customer targeting and value proposition

    Identify the highest-priority customer segments to target, and define value propositions tailored to the needs of those segments. Many companies struggle with how best to understand, segment and prioritize customers — and how to optimize the economics, from both a provider and a customer perspective — leading to a “one size fits all” approach for allocating resources and investment. We rely on external research and rigorous quantitative analysis of sales data to inform customer groupings and determine the appropriate segments to pursue with the right value proposition. Our customer targeting capability provides clients with a clear focus on the “best fit” segments where the business can drive revenue and profit growth.

    Sales force effectiveness

    Improve and accelerate sales performance by determining the right processes and enablers to maximize the commercial team’s effectiveness. To realize sales gains, sales and marketing processes need to align with the customer strategy and go-to-market model throughout the sales cycle. Sales enablers, such as compensation scheme for the team, key performance indicators, systems and tools, and training programs, must also be established to ensure that the sales team has the best support. We advise and support management teams on establishing the right infrastructure to root out sales productivity drains, align incentives and ultimately drive sales growth.