Merchandising

Merchandising has long been a feature of store promotion activities. Goods that are presented to customers in a carefully planned manner will sell better than those that are displayed without thought or care. Neat and tidy is not always the best option, but whichever merchandising strategy is used, it must be appropriate for the products on sale. Merchandising techniques are the final link in the sales chain. After the supermarket layout has been planned with precision, and the customers have been attracted through the marketing strategy, the final step is to present the goods to them in such a way that they can’t refuse them.